SEDUCE THE YOUTUBE ALGORYTHM. HYPNOTIZE THE VIEWER.
Create stop-scrolling youtube videos
Capture the attention of your prospects
Turn your prospects into customers with optimized videos
THEY DID IT
PARTICIPATION SATISFACTION
%
Before this training, I only vaguely understood how Youtube works.
I was able to determine which videos were qualitative, but I had no knowledge of “why” they worked.
Thanks to this training, I now know these mechanisms that attract the attention of platform users.
Maxime Mastinu
Community Manager, Freelance
IN NEED TO EDUCATE YOUR AUDIENCE? CREATE A BUSINESS YOUTUBE CHANNEL!
YOUR YOUTUBE VIDEO CONTENT SUCKS
- Viewers leave your video after 3 seconds
- You have 0 strategy on how to grab attention
- You have 0 strategy on how to maintain attention
3 REASONS MOST YOUTUBE VIDEO FAIL
YOU PRODUCE GREAT CONTENT BUT NOBODY SEES IT
- Your youtube video are not optimized for search
- Your youtube video are not optimized for the algorythm
- Your youtube video are not optimized for the viewer
YOU STOP PRODUCING VIDEO (AND FOCUS ON THINGS THAT DO NOT MATTER)
- 0% Consistency: producting your video takes too much time
- 0% Motivation: You think that you lack of the latest fancy gear
- 100% Fear of camera
3 WAYS THIS YOUTUBE TRAINING FIXES THE PROBLEM
CREATE YOUTUBE VIDEO THAT KICK A**
- Learn how to grab your viewer’s attention
- Learn how to maitain your viewer’s attention
- Get your viewer to engage with your youtube video
PRODUCE YOUTUBE VIDEO LIKE A CONTENT MACHINE
- Gain time with a content strategy (from A to Z)
- Access to a personalized video production process
- Be 100% Confident on Camera
EARN THE RECOGNITION YOU DESERVE
- Access to +10 youtube secret formula
- Create tailored made video content for your viewer
- Overtake your Youtube competition with a unique approach
MAIN IDEA
Know what works to please the Youtube algorithm
WHAT YOU WILL SEE
The secret strategies behind a video that generates clicks
WHAT YOU WILL NOT SEE
Endless hours of theoritical advices on Video Marketing
WHAT’S THE PROGRAM?
TRAINING GOAL - EXPECTED RESULTS
At the end of this training, the participant will know:
• Prioritize strategies that work to please the youtube algortim
• Getting started with the tools to create youtube videos
• The smooth procedure to create youtube videos that generate views
• Strategy to better reference your videos on youtube
1. Introduction to video marketing on social networks (7h)
DISCLAIMER: we will not cover the part related to video editing
Day 01
o The business functioning of social networks.
o Dissect the impact of video for social networks.
o Psychology linked to the most popular social networks.
o Deconstruct received ideas about online video creation.
o Best practices for creating videos based on blog posts.
2. Basic video marketing strategies (7h)
Day 02
o The principle of authority and its importance in video creation.
o The curiosity principle and its importance in video creation.
o The power of UGMs to create videos that perform.
Day 03
o Best practices for broadcasting videos online.
o Best practices for creating royalty-free videos.
o The importance of subtitles and how to create them.
o The importance of the native and how to create them.
3. Introduction: understanding the Youtube algorithm (7h)
Day 04
○ What does the Youtube algorithm value?
○ Is Youtube a search engine or a social network?
○ Right: actions to avoid to avoid being banned by Youtube
○ Law: strategies for finding royalty-free music
○ Law: strategies for finding royalty-free videos
○ Law: strategies for finding royalty-free images
4. Create video content that is sought after by Internet users (7h)
Day 05
Create video content that is sought after by Internet users
○ Define the content related to its theme
○ Master the tools to facilitate your content search
○ Select the most relevant content
Create titles of video content that make you want to click
○ Strategy to better know your audience
o MANDATORY elements for each Youtube title
o PREFERENTIAL elements for each Youtube title
○ Practice to understand the title creation methodology
o Inspiration: ideas/examples of good actions
Create thumbnails that make you want to click
o MANDATORY elements for each Youtube thumbnail
o PREFERENTIAL elements for each Youtube thumbnail
○ Practice to understand the title creation methodology
o Inspiration: ideas/examples of good actions
5. Youtube strategy, to continue despite the evolution of the algorithm (7h)
Day 06
o Offer content that lasts over time
o Innovative techniques to stand out on Youtube
o Tips for generating maximum engagement
o Manage bad buzz on Youtube
o Best practices for moderating video comments.
o Inspiration: ideas/examples of good actions
BONUS
👏 Valuable links & resources for each lesson
🛠 A list of new tools to Edit, Program, Publish, Analyze your videos
✅ Our Ultimate Checklist of actions to take on Youtube
📝 An exercise sheet to apply each lesson learned
📄 A unique course on how to deal with bad buzz on Youtube
PRACTICAL INFORMATION
- Participant profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Program customization
- Next available session
- Best time to participate
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
Preparing for launching a Youtube campaign can’t be done “last minute”.
Therefore, we request that participants take the training at least 3 months before their expected channel launch to ensure the advertised results.
Online, on zoom.
PRACTICAL INFORMATION
- Participant profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Program customization
- Next available session
- Best time to participate
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience
12 participants maximum to promote interactivity and group dynamics
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
IS THERE A PRIORITY TIME TO FOLLOW THIS TRAINING?
No, but launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Online, on Zoom. All you need is a recent computer and a stable internet connection.
READY FOR THE NEXT STEP?
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