Get trained

RUN A SUCCESSFUL INFLUENCE MARKETING CAMPAIGN WITHOUT FAILING

Learn how to identify, recruit relevant influencers, and how to contact them

Discover successful best practices (budget, contract) to make wise choices

Structuring your marketing influence strategy to develop your business

THEY DID IT

PARTICIPATION SATISFACTION

%

A lot of the training and content offered on influencer marketing or marketing in general is more theoretical. It’s useful too, but on my side I especially need concrete and I find my account in this training

“I took this training to better understand influence marketing, to know how to choose influencers, approach them, avoid pitfalls…

I really appreciated the quantified factual data and the negotiation techniques, approach to influencers, which allow a simpler application.”

Morane Valleau

Strategic & operational communication – Social media & community management, Salva Nutrition

YOUR INFLUENCER CAMPAIGN HAS ALREADY FAILED BEFORE IT STARTED!

For 50% of marketers, finding fake influencers is their n°1 challenge.

Unfortunately, that is not the only challenge you will face during your influencer marketing campaign.

And, without preparation, you will surely fail.

Source

100% LOST: YOU DO NOT KNOW WHERE TO START

  • 0 idea on how to spot fake influencer
  • 0 clue on how much budget you should allocate
  • You tried an influencer campaign once and dropped it.

 

3 REASONS MOST INFLUENCE MARKETING CAMPAIGNS FAIL

YOU ONLY USE 15% OF INFLUENCER MARKETING POSSIBILITES

  • 0% use of the data your gathered
  • 100% Unware of uptaded technics to follow your campaign
  • You are late on trends and do not catch the influencer marketing evolution

YOUR INFLUENCER MARKETING APPPROACH IS COMPLETELY WRONG

  • Focus on the wrong influencer (and you do not get any response)
  • You treat influencer marketing like any paid media (and you’re wrong)
  • You spend too much time finding the “right” influencer marketing platform

3 WAYS THIS INFLUENCER MARKETING COURSE FIXES THE PROBLEM

GET A COMPLETE STRUCTURE FROM A-Z

  • +10 ways on how to spot fake influencer
  • +18 ways on how to find your influencer fit

ACCESS AN UPTADED APPROACH (TESTED ON +20 COMPANIES)

  • Learn how to tailored pidcked your influencer
  • Go from paid partnership to a mutual benefit relationship
  • Focus on the right tools (and avoid wsting more time)

GO BEYOND A "CLASSICAL" INFLUENCER MARKETING CAMPAIGN

  • Implement further growth strategies based on data collected
  • Access unique ways to benefit from your campaign
  • Catch trends before they even take off

MAIN IDEA

An influencer marketing campaign requires a specific approach

WHAT YOU WILL SEE

Elements to build a campaign that do not fail

s

WHAT YOU WILL NOT SEE

Basic advice on instagram influencer

WHAT’S THE PROGRAM?

TRAINING GOAL - EXPECTED RESULTS

At the end of this training, the participant will know:

  • Identify relevant influencers for your brand and set up collaborations with influencers.
  • Unmask fake influencers to save your budget.
  • Know how to use a fluid procedure to get in touch with an influencer
  • Know how to outline your briefs, contracts to validate your collaborations
  • Understand how to track your results to optimize your campaigns
  • Know how to define and respect a budget for your campaigns

1. Introduction: current state of influencer marketing (7h)

 

○ Influencer marketing: a market that is not running out of steam
○ The covid-19 effect on influencer marketing which is likely to persist
○ Is the “green influencer” trend a chance for organic cosmetic brands?
○ Towards a “humanization” of influencer marketing that benefits the organic market

Motivations and expectations of influencers

○ Personal brand & how influencers work
○ Typology of influencers available (from nano to star influencer)
○ Influencer marketing partnership pricing
○ Recognize “vanity metrics” to unmask fake influencers
○ Methods, tools and techniques to examine and measure the real influence of influencers

2. How to choose the relevant influencer to reach an organic cosmetics audience? (7h)

 

○ Pre-selection: mapping of internal criteria (essential, cold, hot)
○ Media, types of influencers and preferred strategies
○ Select influencers with a high “affinity rate” with your brand

 

3. The smooth process for getting in touch with an influencer (7h)

 

o “Inbox”: inventory of influencer contact points
o The 2 ways to avoid to avoid ruining the brand / influencer relationship
o The personalized approach to build a win-win influencer marketing partnership
o Bordering his influencer relationship to properly tie up his campaign
o Inspiration: ideas/examples of good actions

 

4. Innovative techniques of marketing influence (To stand out) (7h)

 

o Editorial Influence: offering content that lasts over time
o Podcast: the advent of a non-competitive medium
o Content: surf on UGC to justify the authenticity of your brand
o These new professions linked to influence to help brands

 

5. Analyze the performance of your influencer campaigns (7h)

o Define your KPIs
o Know how to track your results from A to Z

6. Contract, Specifications... Mastering your marketing influence campaigns (7h)

o Connecting platforms
o Collaborating with an agency: advantages and disadvantages
o The pitfalls to avoid in its specifications
o Contract: the elements to take into account to border your campaigns

Pre-Register

BONUS

👪 Access to a private group to discuss your marketing influence issues

🎤 Interviews with influencer marketing experts (Influencers, Influencer Marketing Manager)

☝️ 1 document of questions to ask yourself before selecting an influencer

🚦 1 marketing influencer platform analysis file (To help you make your choice).

💌 Prospecting message templates to activate an influencer

PRACTICAL INFORMATION

This training is for you if you are:

  • a
  • a
  • anyone

Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.

If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

  • Individual: 997€ excl. VAT
  • Company (max 12 participants): 4997€ excl. tax

This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled). We will also invoice 500€ excl. tax for handling the time-consuming administrative part that falls upon us.

 hours.

Can be spread over X days or X half days.

Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

This training takes place throughout the year depending on registrations.

Preparing for a trade show can’t be done “last minute”. Therefore, we request that participants take the training at least 3 months before their next show to ensure the advertised results.

In person, at your office. 

Online, on Zoom. All you need is a recent computer and a stable internet connection.

Online, on Google Meet. All you need is a recent computer and a stable internet connection.

PRACTICAL INFORMATION

This training is for you if you are:

  • a
  • a
  • anyone who

 

Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.

If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

  • Individual: 997€ excl. VAT
  • Company (max 12 participants): 4997€ excl. tax

This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled). We will also invoice 500€ excl. tax for handling the time-consuming administrative part that falls upon us.

 hours.

Spread over X days or X half days.

Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

This training takes place throughout the year depending on registrations.

Preparing for a trade show can’t be done “last minute”. Therefore, we request that participants take the training at least 3 months before their next show to ensure the advertised results.

In person, at your office.

Online, on Zoom. All you need is a recent computer and a stable internet connection.

Online, on Google Meet. All you need is a recent computer and a stable internet connection.

READY FOR THE NEXT STEP?

Whether you are ready to participate in this training,  have questions or doubts, or want to try one of our training courses, we've got you covered.

Select one of the choices on the form and we will do everything to satisfy your needs.

SOME PARTICIPANTS HAVE ALSO TRAINED IN…

EMAIL MARKETING

Discover the training

SOCIAL SELLING

Discover the training

YOUTUBE MARKETING