Prospecting by email: Boost your campaigns
Learn to bypass spam filters
Create GDPR compliant E-mails
Prospect by using transactional and cold email techniques
THEY DID IT
PARTICIPATION SATISFACTION
%
I strongly recommend this training if you wish to launch yourself into online business and make it skyrocket!
“I thought participating in a remote training on a subject I had touched upon only lightly would have been impossible. What a surprise! Not only was everything CLEAR and ACCESSIBLE, but also super interesting! I was definitely left craving for more. I obtained the tools I needed to launch my project in a more focused way and to develop my E-mail strategy. The training brought me answers to the questions of how and why one needs to have a business strategy. I strongly recommend this training if you wish to launch yourself into online business and make it skyrocket! (Not to mention that the trainer is fantastic and full of unwavering optimism!)”
Maëva Raelson
Director, Kizomba Club La Réunion
EMAIL IS (STILL) THE BEST DIGITAL MARKETING TOOL
THEY'RE CONSIDERED SPAM
- You automatically get flagged by free email services spam filter (Gmail or Yahoo)
- Your email list put in danger your whole campaign
- Your email structure can get you to the court.
3 REASONS MOST EMAILING CAMPAIGNS FAIL
YOUR CONTENT SUCKS
- You have a low open rate
- You have a low click-through rate
- Your email campaign lead to poor conversion
OUTDATED CONTENT
- Your email campaign is not set for european rules
- You might risk significant fines
- Users data can be exposed
3 WAYS THIS PROSPECTING BY EMAIL TRAINING FIXES THE PROBLEM
Reach your customer's inbox directly
- Discover why an email can end up in spam
- Learn how to pass spam filters
- Prevent your email from getting into the spam folder in the future.
Facilitate E-mail recovery with GDPR
- Discover the rules linked with the “General Data Protection Regulation” (GDPR)
- Implement a set of process to keep yourself under the law
- Get deep understanding on how to treat your users data
Write E-mails that are read, clicked on and have a high convertion rate
- Write smart subject line that get open
- Create personalized email that are read to the end
- Display clear call to action that make the customer act quickly
MAIN IDEA
Master technical and psychological aspect of emailing
WHAT YOU WILL SEE
Tools to launch emailing campagnes and growth hacking techniques
WHAT YOU WILL NOT SEE
Extraire, valider et enrichir ses bases emailing
WHAT’S THE PROGRAM?
TRAINING'S GOAL - EXPECTED RESULTS
At the end of this training, the participant will know:
• Understand how Emailing works
• Modifier of its “Spam Score” so as not to fall into spam
• Assimilate the different metrics to measure email marketing
• Obtain email addresses legally to build your community
• Project yourself into the different email flow strategies to automate your campaigns
• Master the email copy to explode its opening rates
1. Understand the main principles of email marketing (Spam and KPI) (7h)
- Assimilate the notion of “deliverability”
- Master the measurement tools of emailing to better manage your campaigns
- Techniques & strategies to avoid falling into spam
- Discover the different strategies to improve your deliverability
2. Technical principles of deliverability to master (7h)
- Techniques & strategies to avoid falling into spam
- Discover the different strategies to improve your deliverability
3. Create email campaigns that allow you to "stay within the law" (7h)
- Become GDPR compliant
- Extract, validate and enrich your email database (in particular clean up your email database)
4. Prospecting leverage: focus on cold email (7h)
- Become familiar with the technique of “cold emailing” to prospect
- Assimilate the power of “email flow”
5. Improve your emails to explode your opening rates (7h)
Understand the psychological levers of influence to facilitate clicks
- Optimize the subject line of your email to capture attention
6. Email Copywriting: writing to be opened, read and clicked (7h)
- Propose “email copies” that appeal to your audience
7. Warm up your mailbox and create your first campaign (7h)
- Real case scenario: create an emailing campaign with an emailing software (sending blue or your own software)
BONUS
✔️ 1 checklist of all email marketing measurement tools
📝 1 document containing examples of email subjects + powerful words in French and English
🚦 1 checklist to analyze your “spamscore”
📝 1 document includes all spam words + list of spam test sites
PRACTICAL INFORMATION
- Participant profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Customization(s)
- Next available session
- Best time to attend
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level and the time you have, we can adapt the program or carry out only part of the modules. In which case a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
IS THERE A PRIORITY TIME TO FOLLOW THIS TRAINING?
No, but launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
This training takes place throughout the year depending on registrations.
IS THERE A PRIORITY TIME TO FOLLOW THIS TRAINING?
No, but launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Online, on zoom.
PRACTICAL INFORMATION
- Participant Profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Customization(s)
- Next available session
- Best time to attend
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience
12 participants maximum to promote interactivity and group dynamics
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level and the time you have, we can adapt the program or carry out only part of the modules. In which case a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
IS THERE A PRIORITY TIME TO FOLLOW THIS TRAINING?
No, but launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Online, on zoom.
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