PROSPECTING WITH LINKEDIN: FIND CUSTOMERS WITH 0 BUDGET
Find customers through social selling
Increase your net income via Linkedin
Modernize the skills of your sales team
THEY DID IT
PARTICIPATION SATISFACTION
%
I practically tripled my number of contacts in 1 week following the advice and techniques of Avner, which is essential when one practices the profession of business developer.
“I needed to be trained on social networks in order to reflect a better image of myself and my company, especially on LinkedIn where I was very little present.
I was surprised by the interaction that Avner manages to create despite distance learning. A real cohesion is created and the group always remains dynamic.
I was unaware of the power and visibility that social networks could bring. In this training I have learned to better use my networks.”
Mateo Ceffa
Technical Sales Representative, Foselev Group
THE CONSUMER HAS CHANGED.
WHAT ABOUT YOUR PROSPECTING APPROACH?
YOUR SALES APPROACH IS OUTDATED
- Customer have already taken their decision
- You try to sell directly
- Your are not involded in the sales process
- You focus on the wrong audience
3 REASONS MOST SOCIAL SELLING PROJECTS FAIL
0 PROSPECTION 100% FEAR
- You focus on the wrong things (shiny tools, sexy CRM)
- You have no idea how to reach your target
- You do not know what type of message to send
YOU HAVE NO ONLINE PRESENCE
- Your Linkedin profile says nothing about the customer
- Your website is non-existent or talks only about you
- You do not provide any content
3 WAYS THIS TRAINING FIXES THE PROBLEM
SELL MORE WITH A MODERNISE SOCIAL SELLING APPROACH
- Access the latest social selling technics
- Define your audience with the SNIPER METHOD
- Sell without sounding needy / salesy
INCREASE YOUR CHANCES TO SELL WITH AN OUTSTANDING PERSONAL BRAND
- Lower your prospect suspicion with an updated Linkedin
- Get your prospect to view you as the best option
- Talk to social media algorythm in a way that matters
RIGHT MESSAGE THAT MAKES YOU FEEL 100% CONFIDENT
- Benefit from tailored made tools to gain time
- +10 Message Template built to increase your chances to generate a conversation
- Customed Sales process that make you prospect without feeling ashamed
MAIN IDEA
Master social selling to increase your sales
WHAT YOU WILL SEE
Process, strategies, tactics and tools to implement your social selling strategy
WHAT YOU WILL NOT SEE
Unaplicable theoritical advices.
WHAT’S THE PROGRAM?
TRAINING GOAL - EXPECTED RESULTS
At the end of this training, the participant will know:
🔥 Get targeted introductions with your potential customers on Linkedin
👑 Presenting yourself & positioning yourself as an authority figure with an optimized profile
📝 Differentiate through content & rise above the noise
🧙 Identify key accounts: with whom, when and how to connect with your ideal client
⌚ Optimize your prospecting time
1. How does social media affect your sales? (7h)
✓ The evolution of the buyer and its impact on the sale:
✓ Understand the context of “digital maturity” of Internet users
✓ Assimilate the psychological state of the modern buyer
✓ The consumption habits of modern shoppers
✓ Selling in the age of social networks: adapt or die
✓ How to sell in the age of social networks
✓ Adopt a non-intrusive approach to attract our prospects
✓ Retrospective of the great potential of professional social networks
✓ The advent of digital advertising… And its competition!
2. Define your target to refine your prospecting in the age of the modern buyer (7h)
✓ Assimilate the concept of buyer personas / avatar
✓ Discover how to “listen to the web” to build your buyer personas
✓ Create your buyer personas
✓ Define your anti-buyer personas to mark your difference
3. Personal Branding: stand out with your personal brand (7h)
✓ History: discover what led to Personal Branding
✓ Assimilate the concept of personal branding (Personal Branding)
✓ Understand the power of Personal Branding
✓ Actions to avoid to protect your personal brand (Personal Branding)
✓Techniques, processes and tools to develop your personal brand (Personal Branding)
4. Optimize your Linkedin profile to facilitate the pre-sale of your products / services (7h)
✓ Why invest on Linkedin?
✓ Retrospective of the great potential of the B2B social network
✓ Understand the concept of social proximity
✓ Transform your Linkedin profile into a Thematic Expert (Go from summary to resource)
✓ Modify the title of his Linkedin profile to guide to his solution
✓ Optimize the elements of its Linkedin profile for search engines
✓ Improve the readability of its Linkedin profile to better convince
✓ Build a summary that engages the reader
5. Attract prospects to your Linkedin profile through content (7h)
✓ Propose content to become meaningful and relevant in the mind of your Linkedin prospect
✓ Mistakes to avoid to avoid wasting time on content production
✓ Know how to use hashtags that make references to make my content viral
✓ The best practices to use to attract prospects who encounter the problems you solve
6. Make the most of your Linkedin network to explode your commercial performance (7h)
✓ Who to add to his network?
✓ Generate and use Linkedin recommendations to build credibility
✓ Master networking on Linkedin to generate introductions with your potential buyers
7. Find prospects thanks to e-cold prospecting (7h)
✓ The art of cold connection
✓ The key to a successful outreach
✓ The right structure to build a powerful network on Linkedin?
✓ Messages to ban to avoid passing as “*$%§!:”
✓ The essential elements to create the perfect message
✓ Know how to act when faced with “Cold Connection” requests
BONUS
📚 Get a “Top Content Library”
👻 Discover secret hidden features
👏 Valuable links & resources for each lesson
🛠 A list of unique tools for a competitive advantage
✅ Our Ultimate Checklist of actions to take on LinkedIn
📝 An exercise sheet to apply each lesson learned
📄 A brand new course on how to stay productive on LinkedIn
PRACTICAL INFORMATION
- Participant profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Program customization(s)
- Next available session
- Best time to participate
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level and the time you have, we can adapt the program or carry out only part of the modules. In which case a test will be required to make sure you have the level to enter advanced stages of this training.
Launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Online, on zoom.
PRACTICAL INFORMATION
- Participant Profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Program customization(s)
- Next available session
- Best time to attend
- Location
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
This training is for you if you are:
- a small business owners
- a marketing/sales people
- someone who regularly sends marketing or commercial emails at their audience.
12 participants maximum to promote interactivity and group dynamics
If you have a specific disability, please contact us to see how we could organize ourselves so that you follow this training in the best possible conditions.
- Individual rates (in groups called “inter-company”): 997€ excl. VAT per person
- Company rates (known as “intra-company”): 4500€ excl. tax per company
This training can be funded if your company is based in France through your OPCO, but be careful because the procedures are:
- time-consuming – several weeks to validate the funding
- binding – about ten mandatory documents to be completed on time, otherwise the procedures will have to be redone or the training rescheduled
- invoiced 500€ excluding tax
Total duration: 49 hours
Spread over 7 days or 14 half days
Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
IS THERE A PRIORITY TIME TO FOLLOW THIS TRAINING?
No, but launching an email campaign can’t be done “last minute” for technical reasons you will see in the training. We thus request our participants to take this training in total at least 1 month before their next planned email campaign in order for them to get the results expected.
Online, on zoom.
READY FOR THE NEXT STEP?
Whether you are ready to participate in this training, have questions or doubts, or want to try one of our training courses, we've got you covered.
Select one of the choices on the form and we will do everything to satisfy your needs.
SOME PARTICIPANTS HAVE ALSO TRAINED IN…
